01
Product Strategy
Identifying the sharp problem, defining the wedge, and protecting product focus.
Founder of DirectHeader
Buildingusefulsoftware.Growingenduringcompanies.
I'm Bohdan Sulyma — an entrepreneur and product builder focused on SaaS, infrastructure, and the patient work of turning real problems into lasting products.
Building products for the long term
About
I build with a founder's horizon.
Products are only the beginning. The goal is to create companies that remain useful as they grow.
My work sits at the intersection of product judgment, software, infrastructure, and company building. I care about understanding the real problem, making the experience feel inevitable, and building systems that let a product mature without losing its clarity.
Bohdan Sulyma
Founder of DirectHeader
Think long term · Stay close to the problem · Build what lasts
Building
Companies and products in progress.
DirectHeader is the primary focus: a company that builds websites, SaaS products, and its own software.
DirectHeaderFounder · Active
Websites, SaaS, and products built in-house.
A company that designs and ships modern websites, client SaaS, and its own products — from clear positioning to production-ready software.
View DirectHeaderLuverte
Founder · Active
An AI personal stylist that digitizes your wardrobe, recommends outfits for every day, and helps you shop smarter.
View LuverteJourney
A company builder's path.
A progression from learning how software works to building the products and infrastructure around a long-term company.
- 01
Started building software
Learned to turn vague ideas into working systems and usable products.
- 02
Founded DirectHeader
Started a company focused on building websites, SaaS products, and durable software of its own.
- 03
Began serving customers
Moved from product assumptions to listening, shipping, and improving around real use.
- 04
Scaling the foundation
Strengthening the systems, operations, and product quality required for dependable growth.
- 05
Building what comes next
Continuing DirectHeader while developing future SaaS products with a long-term view.
Founder Disciplines
From first principles to operating product.
The connected disciplines I use to turn an idea into a durable SaaS company.
02
Software Architecture
Designing systems that can evolve without unnecessary complexity.
03
Infrastructure
Building reliable foundations for products expected to compound over time.
04
UX
Reducing friction until complex workflows feel direct and calm.
05
Leadership
Creating clarity, setting standards, and making deliberate decisions.
06
SaaS Development
Taking products from an early thesis to dependable, customer-ready software.
Contact
Start a conversation
For thoughtful conversations about products, infrastructure, partnerships, or building enduring companies.